Diggy Simmons is in Atlanta filming a new movie for BET called The Start Up. The flick, which is described as a hip-hop take on Entourage, stars Simmons as a lifestyle blogger rising to the top of the fashion game.

Simmons isn't the only celebrity offspring in the flick -- Eddie Murphy's daughter Bria will appear as one of Diggy's friends. The movie is being produced by Mara Brock Akil and Salim Akil, the team behind BET's The Game. 

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